India has been a nation of tea drinkers for centuries, but in the past decade coffee consumption has been growing. From Starbucks to Costa Coffee, coffee giants are moving into India, converting consumers from chai to cappuccino.

Last month, Starbucks opened its first outlet in India, partnering with Indian firm Tata.

“There’s a tremendous amount of coffee being sold and served in this market,” Howard Schultz, Starbucks chairman and CEO, told CNN’s Mallika Kapur.

(via. http://business.blogs.cnn.com/2012/11/09/starbucks-versus-tea-in-india/)

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